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In the Tampa Bay market, having the best service isn’t enough. If your potential clients are looking for a reliable roofing company right now, is your website the first name they see? Or are they finding your competition instead?
That was the exact, frustrating problem facing one great Tampa roofing company: They were dominating offline, but were practically invisible in search results where leads are won and lost.
As your dedicated Tampa SEO Company, we specialize in cutting through that noise. We design strategies built for one thing: helping local businesses achieve market dominance. This case study walks you through the 90-day strategy that turned their website into a lead-generating asset, resulting in a 100% increase in qualified leads.
When the roofing company came to us, they were struggling with:
A website that loaded slowly and wasn’t mobile-friendly.
No ranking for important local search terms like “roof repair Tampa” or “Tampa roofing company.”
Outdated content that didn’t reflect their services or customer trust.
Reliance on paid ads that delivered short-term results but no sustainable growth.
They needed a long-term SEO strategy that would build consistent leads without draining their budget on ads.
To tackle the problem, we built a tailored SEO plan based on three pillars:
We started with a full website audit to uncover performance bottlenecks. We:
Improved page load times by 40%.
Optimized mobile responsiveness.
Fixed broken links and cleaned up site structure.
This gave search engines (and customers) a smooth experience.
Because the company served Tampa homeowners, local SEO was key. We:
Optimized their Google Business Profile with accurate info, photos, and reviews.
Created service pages targeting specific search phrases like “emergency roof repair Tampa” and “shingle replacement Tampa FL.”
Built consistent NAP (Name, Address, Phone) citations across major directories.
We helped position them as authorities in roofing by:
Publishing blog posts on roofing tips, storm prep, and maintenance.
Adding case studies and testimonials to highlight successful projects.
Earning backlinks from local business directories and industry partners.
The key wasn’t a single magic trick — it was a comprehensive Tampa SEO strategy: fixing technical issues, building trust, and aligning content with what customers were actually searching for.
Most importantly, the roofing company invested in a long-term solution rather than a quick fix. That foundation will continue to generate leads for years to come.
The Problem: Many local businesses neglect their GBP, missing out on the easiest source of leads (the Google Map Pack).
The Action: Log in and ensure your Business Name, Address, and Phone Number (NAP) are 100% consistent with your website. Add a clear description that includes terms like “Tampa SEO,” your service area, and high-resolution photos of your team and work.
The Immediate Win: An optimized GBP is the fastest path to showing up for “near me” searches, sending qualified local traffic directly to your business.
The Problem: Many pages have generic titles like “Home” or “Services.” This tells Google and users nothing about your business.
The Action: Go to your three most important pages (Home, Services, Contact) and rewrite the Page Title to include your core service and location (e.g., “Tampa SEO Company | Full-Service Digital Marketing”).
The Immediate Win: This is a direct signal to Google about what your page is about, often leading to a quick bump in ranking for local searches.
The Problem: You have happy customers, but they aren’t leaving reviews, which are critical for local ranking.
The Action: Set up a simple, automated email or text message immediately after a service is completed, linking directly to your Google Business Profile review page. Make it easy for them!
The Immediate Win: A steady stream of new 5-star Google reviews is one of the strongest ranking factors for local businesses and quickly builds consumer trust.
If your business currently feels invisible online, take heart—you are absolutely not alone. We see the same frustrating lack of visibility across Tampa every week.
The good news? Your growth doesn’t have to wait. With a targeted, strategic approach to SEO in Tampa, dramatic results are often achieved faster than most business owners expect.
At Stark Ascent, we see traffic as the means, but growth as the goal. We’re ready to engineer your company’s next Ascent.
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